BESIG - Using Adverts in Language Teaching

In this webinar, we’ll explore how adverts – short, story-driven and culturally rich – can be powerful tools in language teaching. You’ll see how simple video narratives can be used to spark conversation, storytelling activities and critical thinking, with plenty of practical ideas you can take straight into your classes.

We’ll also look at how adverts work as marketing tools, making this session especially valuable for Business English teachers. Not only will you discover new ways to teach your students about advertising and branding, you’ll also pick up insights you can use to promote your own services more effectively.

Make sure you register timely as spaces are limited. Registration closes on Thursday, Sep 11, 2025 at 5pm UK time.
Please note: The workshop lasts 2 hours and will not be recorded.
 

Speaker:

Jamie Keddie

Jamie Keddie is a teacher trainer, Oxford University Press author, storyteller and occasional stand-up comedian. He has inspired teachers in over 40 countries with his ideas on storytelling and visual materials and passionately believes that improving as storytellers helps us develop as thinkers, communicators and teachers.

In 2008, Jamie won a British Council ELTon award for his innovative video lesson plans. Since then, his LessonStream courses and resources have helped thousands of teachers motivate their students and find meaning in their teaching.

Jamie is an affiliate trainer at the Norwich Institute for Language Education (NILE) in the UK and a trustee of the Hands Up Project, a charity that connects children in challenging parts of the world through storytelling.

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