BESIG: Using AI to Produce a Course: The VRIO Framework

In the upcoming talk "Using AI to Produce a Course: The VRIO Framework," we will delve into the innovative integration of Artificial Intelligence (AI) to enhance the educational journey for students of Business English. As the business environment evolves, the need for a strategic approach to learning becomes paramount. The VRIO framework—a tool for analyzing a company's resources and capabilities to discover competitive advantages—becomes a crucial lesson for aspiring professionals. This talk will explore how AI can tailor a course that not only teaches the VRIO framework but also adapts to the linguistic and professional needs of each student.

Through AI, courses can become more interactive and personalized, providing simulations and scenarios that allow for a deeper understanding of VRIO in practical settings. Attendees will learn about the design of AI-driven course content that is both engaging and informative, utilizing advanced analytics to measure student progress and comprehension. We will also cover the benefits of such a technological approach, including increased retention rates, better engagement, and the fostering of critical thinking skills. Join us to explore the frontier of educational technology and its application in creating a dynamic learning environment for Business English students.

Name and bio of speaker: Rob Howard

Rob Howard is the owner of the Online Language Center and Business Language Training Institute. He is a teacher, writer and frequent worldwide speaker and trainer on Business English, Teacher Development, Entrepreneurship, teaching online, and using technology and images. He is the current IATEFL Poland president, the former Joint Coordinator of the IATEFL BESIG, Gallery Teachers Masterclass presenter, iTDi TOEFL course trainer, member of the C Group, as well as co-founder of the Independent Authors & Publishers. Rob is also the creator of EFLtalks, teachers teaching teachers, nominated for the 2016 British Council's ELTon Award for Innovation in Teacher Resources.

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