BESIG: 'How to build a successful and effective website'
A BESIG webinar presented by Irina Schmidt
Having to juggle between planning classes, delivering sessions, staying up to date with the newest methodologies, and acquiring new customers, freelance Business English (BE) teachers are often short on time when it comes to building and nurturing their personal brand. In this webinar, we will look at various strategies and techniques for building a successful and effective website for your freelance business. We will cover topics such as planning and branding, website structure, design considerations, available platforms, copy, and search engine optimisation (SEO) and maintenance.
Irina Schmidt is a Cambridge-certified English trainer with 10+ years of experience in marketing. After her studies, she led the marketing department of an IT start-up and started her own marketing agency, where she also offers Business English trainings.